Our Leadership  |  Our Curriculum  |  Mission and Values

The International Institute of Automotive Education was founded by the topmost experts in support services for the retail automotive industry, to provide access to the elite of automotive marketing and sales professionals, and state-of-the-art information and techniques for insuring dealership success. IIAE's leadership team represents a combination of decades of experience on the frontlines of automotive retailing, and has mastered the in's and out's of back office procedures, manufacturer operations and relationships, and proven methods of maximizing dealership resources.

IIAE offers working professionals in the automotive industry the opportunity to continue their education and advance their credentials through online study. Students proceed at their own pace through a series of courses designed to enable them to earn an advanced certification on their own schedule, without attending classes or imposing on their work or family time.

The IIAE curriculum is a series of high-quality courses created by industry professionals with experience in specialized aspects of modern automotive retailing. An IIAE degree enhances the students' knowledge of the sector of the industry in which they work, and increases their value to their employers. An IIAE degree provides students with knowledge and skills they can use every day in the course of their work, to increase their level of personal and professional success, and maximize their contribution to the profitability of their organization.

IIAE Certificates in Automotive Industry Studies are awarded in six areas of industry specialization that reflect the six departments in the curriculum:

IIAE Certificate Programs
Management Develop leadership in managing the complexities of modern automotive retailing and promoting dealership success.	Finance & Insurance Knowledge and skills for delivering F&I, managing provider relationships, and promoting customer satisfaction.
Sales Combine knowledge about customer buying decisions with proven methods for increasing sales performance.	Fixed Operations Enhance the management of parts and service departments essential to dealership profitability.
Marketing State-of-the-art marketing strategies and techniques, and practical tools for managing customer information to enhance sales success.	Aftermarket Focus on the importance of aftermarket sales for increasing customer satisfaction and maximizing profitability.

In addition to courses in the six departments, the IIAE curriculum includes an "Industry Essentials" department. Courses in this department provide students with an overview of industry-wide topics include industry history, current legal and regulatory issues, and various aspects of management, sales, marketing, and finance. The program is designed to give students maximum flexibility in choosing courses that are not only essential to their professional success and career advancement, but also of interest to the student.