This certification is awarded to students who successfully complete the following courses:

REQUIRED COURSES:

IND111 - Automotive Industry Stakeholders - 3 credits
In this course, the student acquires an overview of stakeholders in the automotive industry, and an understanding of their various interests and priorities. Focus is on stakeholders including customers, manufacturers, supply chain partners, competitors, media, forces in the local community, and internal dealership staff.

IND112 - Customer Relationship Management - 3 credits
This course focuses on strategies for managing customer relationships that promote brand and dealer loyalty, and lead to sales results and marketing opportunities. Areas addressed include understanding customer-driven and product-driven approaches to business, the collection and use of customer information, effective communication with customers, and techniques for controlling relationships that lead to positive business outcomes.

MKT111 - Maximizing Returns from Effective Advertising
Students will explore various types of advertising, including broadcast and print media, direct mail, and electronic/Internet advertising. Skills in analyzing the effectiveness of advertising copy and distribution will be practiced, and students will consider the costs and benefits of managing the advertising function in-house or through outsourcing.

MKT113 - After-sales Marketing
This course explores the retention of customers and the procurement of repeat business and lucrative referrals through effective aftersales marketing. The marketing role of the parts and service departments, reception in all areas, and past customers is discussed. Monitoring and addressing customer needs during the life of the product or service purchased is included, as well as the lifespan of customer relationships, and strategies for acquiring and updating customer information to make aftersales marketing more precise.

ELECTIVE COURSES: Choose a total of four electives from among the following courses:

AFT111 - Survey of Automotive Aftermarket
This overview of the automotive aftermarket follows aspects of the industry from manufacturer to consumer, and identifies critical success factors in maximizing aftermarket management. Basic terminology and history of the industry are introduced, and interactions among segments of the industry and professional organizations and standards are highlighted.

AFT114 - Aftermarket Supply Chain Management
The role of business-to-business commerce in aftermarket management is examined. Students will discuss the value chain, the growing role of e-commerce and web-based transactions, and an in-depth analysis of the relationship between traditional bricks-and-mortar operations and "virtual" marketing and sales points.

FIN112 - Staffing the F&I Function
This course provides an in-depth analysis of the F&I advisor's position. Included are skills and knowledge required for effective performance, the coordination of F&I within the sales process, the advantages and limits of cross-training other staff in F&I, and the advisor's role in maintaining relationships and conducting business with financing and insurance organizations.

FIN116 - Prime and Non-Prime Credit
The course focuses on the credit and finance industries, and distinctions between prime and non-prime lenders. Students acquire skill in matching credit acquisition with various customer situations, and in assessing the role of non-prime lending sources in the closing deals successfully and the dealership's profit picture.

FXO112 - Parts Department Management
Emphasizing the merchandising of parts and its interaction with service department management, the course includes concepts related to inventory procedures and controls, wholesale and retail sales, back office and counter functions, computerized management tools, and anticipating long term needs and contributions of the department to the dealership's profitability.

FXO115 - The Impact of the Global Economy on Dealership Operations
This course examines ways in which doing business internationally impacts the automotive industry, particularly in terms of the impact on fixed operations as part of a dealership's profitability picture. Included are the implications of varying national standards and regulations, the expansion of the competitive landscape to include worldwide competition and its effects, and the maintenance of supply chain and customer relationships in a multicultural environment.

IND115 - The Automotive Industry in the Global Economy
The effects of doing business globally on the automotive industry will be addressed, including the basics of international trade as they affect the industry, impact on manufacturers and supply chain partners, awareness of cultural differences among industry stakeholders, and the implications of global business for local operations.

IND119 - History of the Automotive Industry
The course reviews the history of the industry from the points of view of advances in technology, process engineering, key figures and entrepreneurs in the industry, economic aspects, the development of corporate entities, and aspects of government regulation that shaped the course of the industry. Focus is on understanding how the history of the automotive industry can help students anticipate its future.

IND212 - Community Citizenship
This course reviews the "why" and "how" of involvement in the community where the dealership is located, and considers the costs and benefits of community involvement, strategies for building and protecting the dealership's image in the community, and how community partnerships promote positive staff relations.

MGT113 - Principles of Accounting in Dealership Management
This course assumes a basic familiarity with accounting concepts and mechanics, and concentrates on the construction of financial statements and reports using documentation of typical dealership transactions. Students will also acquire knowledge of computerized accounting systems, the connections between inventory, sales, and other cost centers, and the ability to identify some of the typical problems encountered in assuring the integrity of both the systems and operating procedures.

MGT212 - Using Negotiation Skills to Increase CSI
The effective use of negotiating skills throughout the sales process is a crucial component in creating and increasing CSI. This course introduces students to negotiation techniques that can be incorporated into the sales process to create "win-win" situations for the customer and the dealership.

SAL115 - Profitable Prospecting
This course enables students to learn and practice techniques for effective prospecting. Topics include acquiring worthwhile sources, evaluating prospect potential, using telephone contacts effectively, establishing an understanding of prospecting throughout the dealership staff, and techniques for converting a prospect to a customer.

This certification is awarded to students who successfully complete the Certified Marketing Associate requirements, and continue their education by completing the following courses:

REQUIRED COURSES - Choose any three:

IND116 - New vs Used - Markets and Strategies
The course provides an overview of managing new and used vehicle inventories. Students learn the relationships between the two in terms of marketing considerations, selling techniques, F&I basics, the role of independent dealerships, and inventory management.

MKT112 - Understanding and Using Marketing Information
Applying basic concepts in marketing to the automotive dealership, the course presents information on interpreting customer demographics, understanding economic information and trends, promotion and pricing strategies, gathering and utilizing customer feedback, and assessing the competitive environment to increase competitive advantage.

MGT115 - Dealership Personnel Management
The organization and staffing of a typical dealership are examined, and students acquire knowledge and skill in assessing human resource needs, incorporating compensation and staffing expenses into a budget, managing staff relations positively, and problem resolution. Emphasis is on hiring to desired skill sets and assessing staff training needs to maximize performance.

SAL112 - Understanding and Managing Consumer Purchasing Decisions
This course looks in depth at the psychology of purchasing decisions, factors that affect consumer behaviors, and managing expectations toward the sale. Communications concepts and third-party influences are examined, as well as how the "balance of power" during interactions can affect the outcome of the sales process.

ELECTIVE COURSES: Choose a total of four electives:

AFT112 - The Role of Aftermarket in Dealership Operations
This course provides an overview of automotive replacement and retailing opportunities that follow vehicle purchase. Students will acquire an understanding of the implications of aftermarket sales, and analyze alternatives and sound choices for how aftermarket is managed within dealership operations. Through the use of case studies, students will explore how sound decisions on managing aftermarket within the dealership are made.

AFT115 - Team Building to Maximize Aftermarket Profitability
Students explore strategies for creating a coordinated approach to aftermarket sales by the dealership. Topics include defining the roles that various departments and functions play in promoting aftermarket sales, as well as reviewing scenarios for opportunities to enhance CSI through effective management of aftermarket sales and functions.

FIN114 - Using Technology in the F&I Process
This course will introduce the student to software packages designed to help execute all F&I functions and obligations successfully. Students will have opportunities to gain skill in using these tools through the use of customer scenarios that provide experience in managing a variety of situations that arise in making F&I arrangements.

FIN211 - F&I in Leasing Arrangements
Skilled management of F&I can have a positive impact on dealership profits in leasing arrangements. Students will learn the basic components of these arrangements, and the role that the F&I advisor plays in contracting and aftermarket in these deals.

FXO113 - Policies and Procedures in Parts and Service Departments
The course examines the establishment of standard operating procedures in aftermarket areas of the dealership, particularly with regard to inventory management and controls, information systems, supply chain relationships, personnel procedures, health and safety policies, and customer service. Students will have opportunities to practice assembling an operating manual for these departments.

IND113 - Legal and Ethical Issues in the Automotive Industry - 3 credits
This course provides an overview of areas in which the automotive professional must take account of legal requirements and ethical considerations affecting various areas of business. Areas included are finance and credit, the sales process, marketing practices, employment law, and community citizenship.

IND117 - Survey of Finance and Insurance Functions
This course introduces students to the rule of F&I in dealership management and operations. Basic concepts are addressed, including prime and non-prime finance products and lenders, deal structuring, calculating interest and finance charges, F&I software applications, and state and federal regulatory requirements.

IND120 - The Role of Technology in Dealership Operations
With technology at the forefront of modern business management and skills development in most professions, the automotive industry's use of information technology is explored, including common software applications for various dealership functions.

MGT111 - Organization and Management of the Modern Dealership
This course surveys aspects of establishing and managing a modern automotive dealership, and addresses such aspects as space and facilities management, relations with stakeholders, franchises and other business entity choices, and critical management skills for success.

MGT114 - Preparing and Using Budgets and Forecasts
Principles of budgeting for typical dealership operations and monitoring actual revenues and expenses during the accounting period are studied in this course. Students will learn and practice understanding cash flow analyses, allocating revenues and expenses by function and department, anticipating and planning for cyclical events during the business year, minimizing "frozen capital" and maximizing liquid assets, and developing strategies for managing contingencies that affect the budget.

SAL111 - The Sales Process
This course provides an overview of the sales process and focuses on techniques for controlling the process, managing customer perceptions and expectations, and evaluating the effectiveness of steps in the process and outcomes. Case studies and scenarios provide opportunities to practice skills in managing the process.

SAL211 - Improving Sales Skills Through Self-Study
Sales professionals must constantly review their sales techniques, and understand how what they do throughout the sales process is tied to their success. This course directs students to sources of information and support for improving their skills through self-study. Topics include major industry publications and sources of training; checklists and periodic self-assessments; and how to research and implement solutions to specific challenges.

This certification is awarded to students who successfully complete the Certified Marketing Manager requirements, and continue their education by completing the following courses:

REQUIRED COURSES - Choose any three:

FIN113 - The Sales/F&I Partnership
The smooth transition in the sales process from the vehicle to F&I is essential to completing a successful sales that maximizes dealer profit and results in a positive customer interaction. The course looks at the components of the sales process leading up to F&I arrangements, and allows the students to explore techniques for team building between the departments and improving sales outcomes.

MGT211 - Managing Aftermarket for Maximum Profit
Aftermarket is one of the central profit opportunities in an auto dealership. Managers must understand the various ways that aftermarket sales can contribute to profitability, and how to effectively guide staff toward supporting the dealership's aftermarket activity. The course provides an overview of aftermarket operations and sales, and students have an opportunity to explore ways of integrating aftermarket sales with other dealership operations.

MKT114 - The Marketing Function of Sales Management
The course focuses on skills and techniques the Sales Manager can implement to achieve marketing goals. Topics include staff incentive programs that promote effective marketing, maximizing the use of inquiry logs, the sales manager's role in shows, exhibitions, trade associations, and community activities, and creating effective promotions and referral incentives.

SAL114 - E-Commerce and Automotive Retailing
An overview of e-commerce and its relationship to the "bricks and mortar" dealership is provided. Techniques for maximizing results from Internet sales opportunities are explored. Students analyze the effectiveness of various automotive e-commerce websites.

ELECTIVE COURSES: Choose a total of four electives:

AFT113 - The Automotive Aftermarket in the Global Economy
This course examines ways in which doing business internationally impacts the automotive aftermarket. Included are the implications of varying national standards and regulations, the expansion of the competitive landscape to include worldwide competition and its effects, marketing decisions in international markets, and the maintenance of supply chain and customer relationships in a multicultural environment.

FIN111 - Survey of F&I Products and Procedures
The central role that F&I products and procedures plays in dealership profitability is addressed. Strategies for developing knowledge and skills related to F&I are studied, including product knowledge and options, familiarity with contractual provisions, implications of warranty and aftermarket plans, and loan approval processes.

FIN115 - The F&I Environment
Students will become acquainted with the environment in which F&I must be managed by dealerships. Attention to understanding business practices and key players in the finance and insurance industries, credit reports and their use, regulatory and ethics issues, and the various interests of stakeholders in F&I products and sales will be included.

FXO111 - Dealership Service and Repair Shops
This course provides an overview of service and repair functions, and an understanding of the role of aftermarket products and service in overall operations and profitability. Students will understand the importance of workflow management and staffing, cost estimates and pricing, supply chain and inventory management, design and utilization of facilities and tools, managing customer service, and managing insurance claims.

FXO114 - The Use of Technology in Fixed Operations
Students will become familiar with various applications of technology to management of assets and information within and between departments, including supply chain management, inventory and accounting systems, and business-to-business commerce.

IND114 - The Role of the Automotive Aftermarket Industry
Students will learn how the aftermarket industry interfaces with retail automotive management and operations. Topics include an overview of aftermarket industry segments, marketing strategies, standards and technology, government affairs, and international trade.

IND118 - Dealership Staffing
In this course, students acquire an overview of the various staff functions that comprise a dealership's human resources, and how staff management affects dealership success. Topics include hiring, training, compensation arrangements, staff relations, and legal and regulatory aspects of human resource management.

IND211 - Keeping Up With the Industry
Stressing the need for automotive industry professionals to stay current with best practices and new developments in their field, this course reviews accessing resources for information and training, assessing the credibility and value of various sources and types of information, and building continuing education into time management strategies.

MGT112 - Used Vehicle Strategies
Students will consider the structuring of dealerships to take maximum advantage of used vehicle inventories and sales. The course will address interactions with the wholesale market, assessing costs and benefits of reconditioning, advertising and pricing strategies, conversions or cross-selling opportunities between the used and new markets, and understanding the role of the independent used car dealership in the competitive landscape.

MGT115 - Dealership Personnel Management
The organization and staffing of a typical dealership are examined, and students acquire knowledge and skill in assessing human resource needs, incorporating compensation and staffing expenses into a budget, managing staff relations positively, and problem resolution. Emphasis is on hiring to desired skill sets and assessing staff training needs to maximize performance.

SAL113 - Achieving Professional Success Through Personal Motivation
Beginning with an exploration of the importance of personal motivation in sales success, the course explores techniques for creating and nurturing a commitment to sales success, critically assessing skills and motivation and developing strategies to improve and increase them. Students will learn about the psychology of personal motivation, and explore the effect of conviction on customers and colleagues.

SAL212 - Increasing Your Value as an Employee
The focus of this course is on how the sales staff contributes value to all aspects of dealership operations and to the dealership's overall profitability. The course addresses the relationship of the sales team to other dealership departments and functions, and strategies for team-building and innovation as part of the sales staff's role.