Courses in the Industry Essentials Department provide students with an overview of the automotive industry. Students can select courses in the history of the industry, topical areas such as law and regulation, technology, and the automotive industry in the global economy. Introductory courses for each of the other IIAE departments are included.
Courses in the Sales Department include in-depth studies of the sales process, customer relationship management, and the roles and responsibilities of sales as part of the dealership team. Special topics such as e-commerce, prospecting, and personal motivation are addressed.
Courses in the Management Department are designed to enable managers to advance necessary knowledge and skills, and to provide opportunities for staff seeking to enter management positions to acquire an introduction to such critical aspects of management as accounting and finance, personnel and staffing, and managing specific aspects of the modern dealership such as aftermarket and used vehicle strategies.
Courses in the Marketing Department provide students with state-of-the-art techniques for collecting and using customer information to maximize the effectiveness of marketing efforts. Courses include studies in designing and managing advertising and direct mail, events and promotions, and an integrated approach to marketing by all dealership departments.
Courses in the Fixed Operations Department enable students to understand the role that Parts and Service plays in dealership operations, and to increase their knowledge of critical aspects such as policies and procedures, the role of technology in Fixed Operations, and supply chain management on a global scale.
Courses in the F&I Department are designed for students needing to advance their knowledge of the complex financing and insurance instruments used to promote both sales and customer satisfaction. Courses include in-depth studies of the role of F&I in dealership sales, the technical aspects of financing and insurance options, and the use of technology in this critical area.
Courses in the Aftermarket Department are designed to enable students to appreciate and manage the complex issues surrounding automotive aftermarket sales, and the role of this aspect of automotive retailing in the modern dealership. The emphasis is on providing students with knowledge and skills to evaluate the role of aftermarket and maximize the contribution it makes to dealer operations.
The History of Early Self-Propelled Vehicles.
By Sandy GrossmanLearn how history predicts every important development in the modern automotive industry More
