Online Learning Boosts Dealership Training Opportunities
Like every industry touched by the spectacular growth of the Internet, the automotive industry has been transformed by the ability to do business online. Online courses specifically designed to meet the needs of dealership personnel have created unheard of opportunities for both dealers and their employees. Results show in expanded sales, improved returns on marketing, more effective management of dealership functions, and employees happily engaged in continuing their education with their employer's support.Enrollments in online courses are growing at a pace never seen in traditional classroom courses. A recent study reports that more than 70 million adults in the United States -- about half of the adults age 25 to 60 -- would like to pursue additional education.
Working professionals rarely have the time or energy to go to a classroom at night after a full and exhausting workday. Online courses have proved to be the answer for those who would otherwise not be able to think about returning to school and advancing their education. With the majority of American homes now equipped with Internet access, enrolling in a specialized course provides the opportunity to continue their education, without compromising their job performance.
The challenge for these older students is finding just the right program that provides the knowledge and skills they need to advance in their careers and increase their value to their employers. Certification programs that provide advanced learning in the employee's field of specialization are among the most popular option for these adult learners.
One of the fastest growing programs for professionals in the automotive industry is the International Institute for Automotive Education. Founded to respond to the specific needs of automobile dealerships and their staff, the IIAE programs focus on providing advanced study in areas specific to the industry, including sales, marketing, finance and insurance, aftermarket, fixed operations, and management. Students also take courses from experienced industry professionals that give them a broad understanding of the industry, as well as in-depth work in their own specialty areas.
Dealers report that they are drawn to IIAE's online certification programs as a more sensible training option than sending employees offsite to sit through a course. Enabling their employees to study online keeps their people at work, and, at the same time, is also a powerful morale boost for the staff. Supporting employees who want to continue their education enables team members to dramatically increase the contribution they make to the dealership's bottom line, since IIAE's advanced training and certification courses equip the staff with skills and information they can use at work the next day.
IIAE founder Shawn Burst understands the pressures on dealerships to maximize both results and staff loyalty. "We founded IIAE in order to enable dealers to reach several important goals. Our online courses give them access to training and education for their staff that doesn't take them away from their job, and motivates them to do their best work during the day, using what they've learned in their courses online. Employees love being able to study at home on their own time, and management loves seeing improved performance right away, as their staff become certified experts in the critically important areas of dealership operations."
Information on IIAE certification programs for automotive industry professionals is available at www.iiae.com
The History of Early Self-Propelled Vehicles.
By Sandy GrossmanLearn how history predicts every important development in the modern automotive industry More
